25 June 2008

Stress Down on 24/7

This ad shows everyday people as they head to work within the busy city expressing their fun, quirky interpretations of Stress Down day. This simple break from the norm to ‘Stress down’ will make a huge difference to support Lifeline on the 24th of July and raise awareness of emotional stress in our society.

Lifeline Australia is asking all Australians to mark 24 July – 24/7 – as a day to think about how we can reduce stress in our lives. Stress Down On 24/7 is a national day for everyone to engage in some stress reducing activity – at work, home, anywhere - in return for making a donation to Lifeline. This is Lifeline’s first major fund raising campaign with proceeds helping to fund Lifeline’s 24 hour telephone counseling service which answers 1,500 calls every day.

To get involved or make a donation visit stressdown.org.au

Client: Lifeline Australia
Agency: ZOO Advertising
Creative Director: Ken Buchan
Production House: Orange Whip Films
Director: Matt Harris

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